See The Work
Safeguarding Access to IVF Technologies
The Fertility Advocacy Coalition for Technology (F.A.C.T.) is a consortium of industry leaders dedicated to advancing in vitro fertilization (IVF) technologies. Our aim is to advocate for supportive legislation, drive innovation, and raise awareness about the benefits of advanced fertility treatments. Learn more about our mission here
Even The Kardashians Are Interested in Donor Sperm
Through an organic (unpaid) partnership, I had the honor of hosting Khloe and Malika for a tour of California Cryobank’s Los Angeles facility. Together with my team we shared information about the donor sperm selection experience on Season 5, Episode 4 of “The Kardashians”. Removing the stigma of conception through sperm donation and solo parenthood via US Weekly and more.
Big Little Feelings x CBR Social Media and PR Collab
What happens when you partner with the most influential moms on the internet? Magic! CBR partnered with the moms from @biglittlefeelings during Kristin’s pregnancy with baby #3, Kristin decided to bank her baby’s cord blood and cord tissue with Cord Blood Registry. Kristin shares that she loves knowing that she took that one extra step to protect her family’s health, and we were able get a shout out about here on The Bump and check out our IG reel here
Cerebral Palsy Patient Meets Stem Cell Power
Hunter Moore isn’t just overcoming cerebral palsy—he’s also an accomplished bodybuilder! With determination and support from his family, Hunter embodies strength in every sense.
His journey hasn’t been easy, but thanks in part to cord blood infusions, Hunter defied the odds. His parents were initially told he would never walk, but today, he’s not only lifting weights but also lifting spirits. Watch the full story here.
Medical Devices That Empower Surgeons
Achieve what’s possible in complex surgeries. For over 35 years, CooperSurgical has empowered surgeons with innovative solutions, elevating precision, efficiency, and patient outcomes in the most challenging surgical procedures. Our proven tools are designed to meet the demands of intricate surgeries —helping you perform at the highest level. Learn more about the work we’re doing in specialty surgery here
Hello Paragard! A Non-Hormonal Copper IUD For The Girlies
How do you make something as personal as birth control feel relatable on social media? In a highly regulated pharmaceutical market, we found a way to connect with the “non-hormonal girlie” audience by partnering with content creators and influencers who aligned with our message. Through a carefully planned paid media campaign, these women shared key product information and educational content with people actively seeking non-hormonal birth control options. Check out the full social campaign here
Special Access & Greater Family Exclusivity
California Cryobank created a select catalog of Reserve Donors with a limited number of vials, providing our families with elite access to amazing donors, but now with greater family exclusivity. This launch was supported with a website landing page and search features, social media, paid and organic digital ads and email. Read more about the program here
Helping Families One Egg at a Time
With 1 in 6 couples experiencing infertility, egg donation is on the rise. With the launch of the recruitment arm of Donor Egg Bank USA, also came the launch of new social media opportunities and ways to reach potential egg donors via TikTok and Pinterest. Seeing much success, and even a couple of viral videos, Donor Egg Bank USA has been able to provide health screenings and compensation for donors while helping people create the families they’ve always dreamed of. Check out the TikTok feed for @donatemyeggs here
Making Sperm Donation Cool
Yes, the pun is intended.
Through a clever influencer partnership with F*Jerry and @dudewithsign, California Cryobank successfully increased sperm donor applications while lowering acquisition costs by tapping into culturally relevant social trends. The brand credits this social media strategy with helping them become the #1 sperm bank in the world and achieving the highest number of donors in California Cryobank's history. Check out @spermbankdonor’s Instagram feed for more engaging social efforts here
Chrissy Teigen Banks on CBR
We got a sneak peek into what is inside of Chrissy’s hospital bag… and what did we find? A Cord Blood Registry newborn stem cell collection kit, of course! Chrissy Teigen partnered with CBR on an educational campaign to promote cord blood banking. Chrissy supported the brand by highlighting its potential to protect her children’s future health through digital paid ads, social media, PR, a press tour, TV commercials, website, email and more. Read the press release here
AT&T x Imagine Dragons
On the heels of the "Believer" documentary on HBO, LOVELOUD Music Fest powered by AT&T was a music event created to ignite the vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ youth in our communities. Breaking all sorts of records, such as most live streams for the brand in history at 7.3 million+ as well as the highest positive sentiment for the brand in history, an increase of 300%! With performances by Imagine Dragons and content created by A-list LGBTQ influencers, the success of the #TURNUPTHELOVE campaign raised over $1 million for benefiting charities. Read all about it here
New product? No problem! Pabst Blue Ribbon Whiskey
To launch a new product in PBR’s portfolio of mostly beers, we teamed up with various influencers to launch the PBR’s White Whiskey, nationwide. The new limited edition bottle even featured art from acclaimed muralist Squid.Licker to create gorgeous labels and impactful videos that were a runaway hit in social vs. industry benchmark. Read more about what AdWeek had to say about how we’re revitalizing the 175 year old beer brand, here.
Say Meow to Hello Kitty x Gravity Brands
To introduce the limited edition Hello Kitty Bakery bath bomb collaboration with Gravity Brands, our team created candy coated dreams featuring backed goods, whimsy and of course sugar! Acting as Marketing Manager as well as Producer (and hand model!), these iconic bath bombs sold out in record speed. Check out our social videos here
Kittens "Dropping Their Votes" for the Found Animals Kitty Election
With an epic election taking place fans needed a break during election night 2016.... A potty break that is. Read more about the award winning work here
Discover the Healing Power of Pets with
Zoetis Pet Pharmaceuticals
Watch the hilarious and award winning spoof videos here
An Insider's Look at Riot Games' League of Legends
With the launch of Nexus, the new CMS platform we created, players get a behind the scenes peek at all things League of Legends. Get a peek for yourself here
Meet the Pets who Invented Cat Videos
For non-profit, Pets Add Life, we created a series of videos that provide an inside, behind-the-scenes look at the powerful team that keeps the internet worth looking at for 10 hours a day. Check it out here
A new take on fresh. Bonefish Grill's Rebrand
Read more about the "Incredible Served Daily" campaign launch featuring Neil Patrick Harris here
Olive Garden's "Really Good Commercial"
Watch the TV spot that Ad Week called a "really good commercial" from the makers of those delicious breadsticks here
Achieving “Little Wins” with GSK
Every cigarette not smoked is a little win along the journey to quitting, as showcased in a series of ads for Nicorette and Nicoderm CQ by GlaxoSmithKline. Finding scenarios that smokers find themselves in when a craving strikes. Taking the journey to quit one step at a time is the key to success, and each step is a “little win”. Watch one of the campaign TV spots here
Celebrating the LGBTQIA+ Community with Absolut OUTrageous
A partnership with photographer David LaChapelle to commemorates 30 years of the brand’s efforts to connect with the lesbian, gay, bisexual and transgender community. Read what the New York Times had to say about it here
The Michelin Man Fights Back
See how the brand launched a groundbreaking revitalization campaign in 55 countries. Ad Age even said the Michelin Man was a bad-ass. See what they had to say about it here
